July Jumbo

About this coffee

Nestled in the picturesque canton of Sozoranga, in the province of Loja, the Jumbo family’s coffee farm is a testament to tradition, innovation, and sustainability. The farm’s origins trace back to a small plot sown with Typica Criollo coffee by the family’s first generation. With a deep-rooted passion for coffee cultivation, the second generation, led by July, embarked on an ambitious specialty coffee project. Determined to refine their craft, the family sourced high-quality Sidra seeds from the northwest region of Pichincha. They meticulously carried out the entire germination and sowing process, leveraging Sozoranga's unique climate—characterized by its dry conditions and mountainous terrain between plateaus and ridges—which is ideal for coffee cultivation. Sozoranga has gained recognition for producing exceptional coffee, with many local producers achieving prominence in national and international competitions. Inspired by this reputation, the Jumbo family is committed to creating a sustainable and profitable farming model that not only honors their heritage but also elevates the quality of their coffee. In 2024, the family introduced post-harvest processing at the end of the coffee season, marking a significant step forward in their journey. With plans to integrate technical advice and advanced methods from the start of the 2025 season, they aim to continually enhance the quality of their coffee, ensuring it meets the high standards of specialty coffee enthusiasts worldwide. This farm is more than a business—it’s a legacy of passion, hard work, and an enduring commitment to excellence.