
Tradition and family sit at the heart of Juana’s work. She learned to cultivate coffee from her parents in her early twenties — knowledge that continues to shape the way her farm operates today. We first visited Finca La Sombra in 2022. Although Juana wasn’t on the farm that day, we were generously hosted by her husband, who walked us through the property and shared their approach to cultivation and harvest. Even in her absence, her care was evident. The farm — named “The Shade” — is surrounded by native trees that protect the coffee shrubs and support organic, slow-growing conditions. San Pedro El Alto, high in Oaxaca’s Sierra Sur, is a region defined by altitude, biodiversity and deeply rooted coffee traditions. Mexico is often understated as a producing country, yet coffees from this region offer remarkable clarity, structure and quiet elegance, shaped by cool mountain nights and gradual cherry maturation. This 100% Typica lot delivers citrus brightness, green tea delicacy and the sweetness of freshly cut sugarcane. Our third consecutive harvest with Juana — and a limited lot we’re proud to continue sharing.